You could write a book-length story about choosing a business name – or in our case, we’d probably make a video story about it! Like it or not, your name tells a story to your customers.
The Clever Name Story
These can state what you do in a catchy and funny way. Some can even be a bit risqué because sex and humour do sell and they do convey personality. Examples include: I’m Sexy and I Mow It (Lawn maintenance); Massive Wieners Hot Dogs);Big Dick’s Halfway Inn (Resort); Indiana Bones Temple of Groom (Dog care); A Salt and Battery (Fish and chips).
The Personal Brand Name Story
Some people name the business after themselves. Examples include: Dick Smith’s; Harvey Norman; Ansett Airlines; GJ Perry; John Hughes; McDonalds.
In these cases, the benefits include the fact that your name becomes a recognisable brand. That can be a good thing and a bad thing, because your every action you take is also linked to your business. It can also be an issue when you eventually want to exit the business, because some else may not want to use your name.
The interesting twist on that is this – courtesy of the advance of social media, we have all become brands. Our lives are more transparent than ever before, so depending on your choice of business or line of work, you may have to take steps to separate the two areas, lest your customers judge you by your personal actions. Bear in mind though that people like to do business with people, so it’s good to have a brand behind the brand.
The Abstract Name Story
Like I just said, you often think of the personal brand behind the business brand. Examples include: Virgin and Sir Richard Branson; Apple and the late Steve Jobs; Microsoft and Bill Gates.
Sometimes the quirkiness of the abstract can capture people’s attention and imagination. Other times, it can just leave them confused. You have to work hard for people to remember what the name represents, but then its unusual name makes it stay memorable. Interestingly, Virgin was considered very risqué at the time of inception, but now nobody bats an eyelid.
The Conceptual Name Story that Explains What You Do
That’s a no-brainer because it’s obvious. Examples include: Cheap Domains; Smarter Websites; U-Resin ; The Green Naturopath
Our Brand Name Story
We chose ONE80degree Films for a couple of reasons:
* Gerald came up with it and I’ve learned that you must keep these creative artists happy!
* We both live in the beautiful Perth Hills area, where the magnificent 180-degree views from the escarpment are truly breath-takingly scenic.
* The name also symbolises the dual concepts of focusing on what lies on your journey ahead, whilst learning from what’s behind you.
* We felt that the word ‘film’ is more closely aligned with the concept of story and evokes a more emotional response than ‘video’, even though we now live in a digital age.
So, Does the Choice of Name Really Matter to Your Story?
That’s a question you could debate all day. We feel though that the important thing is to create a great experience for your customers by sticking with your core values. Over time, your brand story will become linked with the service and the experience that you deliver. That will determine how your customers feel about you.
If you have a film concept for telling your story, or you’d like help in defining and creating one, give us a call and we’ll be happy to meet up and chat about it over a coffee (or a green smoothie if you prefer!)
Let’s connect today via this page.